Step 1- Start by wrapping the measuring tape around the neck, beginning at about one inch from the meeting of your neck and shoulders. This may also coincide with the bottom part of your adam's apple.
Step 2-Hold the measuring tape tightly. Come fully around the neck, leaving no dangling space in between the neck and the tape. Don't pull too tightly so as to create unnecessary tension, just enough so that you are getting a true measurement. Make sure the tape is level and not being held at an angle.
Step 3-Adjust the measurement so that it feels comfortable. We make the collar adjustable so you can tighten or loosen it.